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The digital world is turning faster than ever. While Google was the undisputed top dog for decades, AI tools such as ChatGPT are reshuffling the cards. But what does this mean in concrete terms for companies in the Zurich region? When is which tool the right choice and how can you secure long-term visibility?
It is precisely these burning questions that our Managing Director David Bachetti recently in an interview with Zurich24 spoken.
In this interview, David explains why the classic rules of search engine optimization still apply, but need to be massively supplemented by new AI influences. For us as a specialized SEO agency in Zurich is clear: those who only rely on old patterns today will be overtaken by the competition (and AI) tomorrow.
The key points of the interview:
Google vs. ChatGPT: What are the strengths of the respective giants?
User behavior: How expectations of search results are changing.
Future security: Why E-E-A-T (expertise and trust) will be more important than technical «trickery» in 2026.
We are delighted about the media attention and the opportunity to share our insights with the general public. You can find the full article with all the details and David's assessments directly at Zürich24:
Alessio Bachetti is the architect behind user experiences that not only impress visually, but also rank measurably. As a UI/UX expert at SEO Agency Zurich and the Agent AGENTUR GmbH he bridges the gap between award-winning design and technical SEO excellence. His focus is on combining aesthetics with maximum performance.
Highest qualifications: Swiss Federal Diploma in Communication Design HF, Interaction Specialist & Polygraph (EFZ).
Technical SEO & Core Web Vitals: Specialist for clean code structures and page speed optimization that Google loves.
UX-driven SEO: Development of user guidance that reduces bounce rates and converts visitors into customers.
Trust & SEO design: Visual preparation of content for maximum credibility and authority online.
His credo: „Design is not just how it looks. Design is how it works - and how well it is found.“
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Looking for the best SEO agency in Zurich? Discover what really matters today & use our expert checklist...
The digital world is turning faster than ever. While Google has been the undisputed top dog for decades, AI tools such as ChatGPT are shuffling the cards...
Hand on heart: Since ChatGPT, Gemini and co. have shaken up the market, we keep hearing the same question in our briefings...