From invisible studio to top dog in Zurich
Doubling visibility
Top 10 keywords
Main keyword nail salon Zurich
Prior to our collaboration in 2025, DUVI Nails had some basic SEO visibility, but fell far short of its actual potential. The website was technically outdated, loaded too slowly and the design appeared inconsistent.
The biggest problem: potential customers could barely find the studio on Google. In addition, the services were not clearly presented online, which meant that the integrated booking tool was ignored by users.
To achieve these goals, we rely on a holistic approach of web design and performance-oriented SEO:
Website relaunch & UX optimization: We have completely rebuilt the website. Focus: very fast loading times, a modern, uniform design and intuitive navigation. With clear call-to-actions (CTAs), the booking tool was placed prominently in the foreground.
Keyword strategy (focus on intent): We focused razor-sharp on transactional «money keywords» with a strong local reference (e.g. Nail salon Zurich, manicure Zurich, pedicure Zurich). Anyone looking for it doesn't want to do research, they want to book.
Content & On-Page: Creation of completely new service pages. Each service was given its own subpage with detailed, technically sound texts, clear structures and direct booking options.
Off-Page & Local SEO: Optimization of the Google Business Profile for maximum visibility on Google Maps, paired with the targeted development of backlinks and local business listings.
Working with the agency was an absolute game changer for us. The team was extremely proactive from day one and kept providing clever input that we would never have thought of ourselves. The new website not only looks super neat and professional, the SEO has also paid off in full: we have significantly more inquiries and bookings. We are super happy!
The strategy took effect extremely quickly. Already after 3 months DUVI Nails cracked the top 3 for the highly competitive focus keyword „Nail salon Zurich“ (with occasional peaks in 1st place). We were able to scale performance massively over a period of 8 months:
Visibility doubled: The impressions in Google search have risen in the last 3 months to 106’000 (compared to 52,700 in the same period last year). A massive increase that shows: DUVI Nails ranks for a much broader, more relevant keyword set.
Dominance on page 1: Currently rank 55 keywords on the first Google page (places 1-10) - of which strong 15 keywords in the absolute top 3.
Average position greatly improved: Across all 324 tracked search terms, the average position improved from 13 to 9.9.
Business Impact: The investment paid off directly for the customer. The number of calls and, above all, the use of the online booking tool have increased noticeably and sustainably since the relaunch.
SEO is a marathon, but the right measures also bring immediate sprints. A direct comparison of the first 28 days after the first optimizations compared to the previous period shows clear quick wins:
+26 % Visibility: Impressions jumped from 34,500 in just one month to 43.700 on. Google immediately classified the website as more relevant.
More traffic: Clicks increased organically from 1,620 to 1.860 (+15 %).
Customer: DUVI GmbH
Industry: Nail salon
Region: Zurich
Cooperation: 2025
Solution: 360° SEO & website relaunch
Period of active optimization: 8 months (start 2025)
David Bachetti is an SEO strategist with a „license to rank“. As the founder of SEO Agentur Zürich and Agent AGENTUR GmbH, he starts where standard agencies give up. His focus is on precise navigation through the jungle of Google, AI systems and LLMs.
Highest qualifications: Advanced Digital Marketing at the ZHAW (University of Applied Sciences) & Swiss Certified Web Project Manager (Higher Professional Examination / Master Craftsman Examination).
Official Google Partner: Certified expertise for maximum performance.
Tried and tested strategies: Over 50 successful SEO missions for startups, SMEs & large companies.
AI pioneer: Specialized in visibility in modern search engines, LLM & AI systems.
His credo:
„Visibility is no coincidence, but the result of a precise mission.“
