When the technical foundation blocks growth: A data-driven SEO strategy that unleashed traffic explosions and top rankings.
SEO growth
Keywords in the top 3
Randstad is one of the world's leading personnel service providers. A brand of this size has an enormous digital presence and a highly complex website architecture. In 2023, the SEO focus started with a clear goal: to maximize the organic visibility of the domain, significantly strengthen the digital presence and link data-driven SEO campaigns with real business success.
The biggest challenge with enterprise websites of this caliber is rarely a lack of trust, but the sheer size and complexity of the domain. During our in-depth SEO analysis, we found that structural and technical hurdles were blocking the site's full potential. There were deep indexation blockages and technical errors that prevented Google from crawling and ranking the most important pages efficiently. Before we could grow, we had to clean up the technical foundation.
From the very beginning, the collaboration with David Bachetti was characterized by professionalism, solution orientation and a high level of self-drive. His SEO growth of over 220% for Randstad within one year deserves special mention. His proactive approach, strong analytical skills and clear way of thinking make him an extremely valuable partner for the further development of our digital marketing. He also understands how to design digital campaigns with significant business impact. His forward-thinking mindset and commitment to innovative solutions have significantly strengthened our digital presence. We particularly appreciate his critical and constructive approach and transparent communication in our partnership-based collaboration.
To unleash growth, we are relying on a three-part, data-based strategy:
A look at the visibility graph shows impressively that the curve begins to rise steeply and continuously from 2023.
The combination of technical clean-up and targeted content expansion was a complete success. Many of the strategically most important focus keywords now rank in the absolute top positions. The result is a measurable SEO growth of over 220 % within one year. This massive increase in organic traffic is helping Randstad to significantly expand its digital business success
David Bachetti is an SEO strategist with a „license to rank“. As the founder of SEO Agentur Zürich and Agent AGENTUR GmbH, he starts where standard agencies give up. His focus is on precise navigation through the jungle of Google, AI systems and LLMs.
Highest qualifications: Advanced Digital Marketing at the ZHAW (University of Applied Sciences) & Swiss Certified Web Project Manager (Higher Professional Examination / Master Craftsman Examination).
Official Google Partner: Certified expertise for maximum performance.
Tried and tested strategies: Over 50 successful SEO missions for startups, SMEs & large companies.
AI pioneer: Specialized in visibility in modern search engines, LLM & AI systems.
His credo:
„Visibility is no coincidence, but the result of a precise mission.“
