How we broke a 10-year digital stagnation and dominated the sanitary industry.
Visibility
Ranking «Sanitary Zurich»
Keywords in Top 100
Google Maps Placement
Despite almost a century of expertise, Rutz & Co AG's digital reach was in a permanent online visibility slumber between 2014 and 2022. While the competition and large directory portals were dividing up the market among themselves, the traditional company lacked the necessary digital infrastructure to become visible online. Organic traffic was virtually zero.
To compete against the established industry giants and portals, selective SEO was not enough. We implemented a holistic online marketing strategy in which a modern appearance, maximum authority and unshakeable trust were the focus.
Before we invested in reach, we created an unbeatable foundation. A radical technical relaunch transformed the outdated presence into a high-performance tool:
Design & UX: A modern, clean design that reflects the professionalism of 90 years of experience.
Performance: Maximum page speed and a clean URL structure with specific performance subpages for optimal Google indexing.
Conversion focus: Thanks to a strict mobile-first experience, we are now systematically converting visitors into qualified customer inquiries.
Targeted geo-optimization for the Limmat Valley and the Zurich region we have redefined the local presence. We have sharpened the Google Business Profile so precisely and enriched it with signals that the competition in the coveted map pack (top 3) has been permanently displaced.
Numbers alone don't sell - people do. Through high-quality Photo and video productions locally, we have positioned Rutz & Co AG as the most authoritative source for building services in Zurich.
Authenticity: We show real employees, real construction sites and tangible expertise.
Trust: This „look behind the scenes“ creates the necessary trust that is responsible for the above-average completion rates of our campaigns.
Our cooperation does not end with the ranking. We continue to support Rutz & Co AG to this day as a full-service strategic partner:
Performance Marketing: Sustainable optimization of SEO and highly efficient Google Ads Campaigns.
HR Marketing & Recruiting: In times of a shortage of skilled workers, we use our digital reach for targeted Talent campaigns, to attract new plumbers and project managers.
Sustainability: A partnership of equals that has proven that digital courage always pays off in the end for traditional companies.
After more than 10 years of digital stagnation, the collaboration with Agent Agentur was the decisive turning point for Rutz & Co AG. The SEO agency not only revised and optimized our website technically and visually, but also helped us to become the Number 1 in Google Maps and into the Top 3 for ‚Sanitary Zurich‘ catapulted.
The results can be measured in black and white: our visibility has increased by 800 % explodes, which has led to a massive increase in qualified incoming orders. Thanks to their expertise in the field, we are now perceived as one of the best sources in our industry in the Zurich region. For us, the agency is like an internal team that secures our market leadership in Zurich and the Limmat Valley in the long term.
The plumbing industry in Zurich is one of the most fiercely contested markets in local SEO. With a high search volume and an extremely high density of portals (such as Ofri or Renovero), the goal was to achieve this: Maximum visibility at the point of search.
Thanks to the precise coordination between on-page SEO, local relevance and strategic profile management, we were able to catapult Rutz & Co AG to the absolute top.
The proof: position #1 in the organic ranking and in the Google Maps Pack.
Customer: Rutz & Co AG
Industry: Building services, plumbing, heating
Region: Zurich & Limmat Valley
Cooperation: Since 2023 (Ongoing)
Solution: 360° SEO & branding strategy
Business Impact: Strong company growth, continuous new hires possible
Measurable success: #1 Google Ranking & +1’500% Keyword Growth
Additional benefits: Successful recruitment of specialists
David Bachetti is an SEO strategist with a „license to rank“. As the founder of SEO Agentur Zürich and Agent AGENTUR GmbH, he starts where standard agencies give up. His focus is on precise navigation through the jungle of Google, AI systems and LLMs.
Highest qualifications: Advanced Digital Marketing at the ZHAW (University of Applied Sciences) & Swiss Certified Web Project Manager (Higher Professional Examination / Master Craftsman Examination).
Official Google Partner: Certified expertise for maximum performance.
Tried and tested strategies: Over 50 successful SEO missions for startups, SMEs & large companies.
AI pioneer: Specialized in visibility in modern search engines, LLM & AI systems.
His credo:
„Visibility is no coincidence, but the result of a precise mission.“
