Your website has traffic, but no inquiries? Or it doesn't appear in Google at all? Before you invest in content, advertising, or a redesign, you should answer one question: What is specifically holding your website back?
This is exactly what a professional SEO audit covers. We analyze your website based on over 100 technical, content, and strategic checkpoints – and provide you with a concrete action plan, prioritized by impact. No generic recommendations, but specific instructions for your website.
Federal Dipl. Web Project Manager · ZHAW CAS Advanced Digital Marketing · 50+ SEO Projects · Google Partner · Member of the Zurich Chamber of Commerce
«The vast majority of website problems we uncover in our audits are not mysteries. They are known, solvable technical errors – missing metadata, incorrect redirects, uncompressed images, unindexed pages. The frustrating part: each of these errors costs potential customers daily. The encouraging part: fixing them often takes hours, not weeks. In every audit we conduct, we find an average of 23 critical errors – and the first five fixes typically show measurable results within two to four weeks.» – David Bachetti, Founder & SEO Strategist
An SEO audit is a systematic review of your website for anything that affects your visibility on Google and in AI search systems. It answers three questions:
What is technically blocking your website? Can Google even find, crawl, and index your pages? Do they load fast enough? Are they mobile-friendly?
Is your content correct? Do your contents target the right keywords? Is there duplicate content, thin pages, or missing meta-data? Can your contents be extracted by AI systems?
How do you compare? Which keywords are your competitors ranking for that you aren't covering yet? Where do you have authority gaps in your backlink profile?
The difference from a free website scanner: Automated tools provide technical metrics. A professional audit interprets this data in the context of your market, industry, and business goals – and translates it into a prioritized action plan.
In over 200 website audits for companies in the Zurich area, we have documented the most common errors and which have the biggest impact on visibility. The results are clear: most websites fail not because of content, but because of technical fundamentals.
Analyses of 200+ website audits, conducted 2024–2026. Industries: Skilled trades, healthcare, gastronomy, consulting, e-commerce. Region: City of Zurich and agglomeration. Tools: Screaming Frog, Google PageSpeed Insights, Google Search Console, Ahrefs.
Source: Internal Audit Database Agent AGENTUR GmbH
Our audit goes far beyond an automated website check. We combine professional tools with manual analysis and strategic interpretation – tailored to your market and business goals.
Crawlability and Indexability: Can Google find all important pages? Are there blocked resources, noindex errors, or crawl budget issues?
Core Web Vitals Loading time (LCP), visual stability (CLS), responsiveness (INP) – on desktop and mobile.
Security and Infrastructure: HTTPS, XML Sitemap, Robots.txt, Canonical Tags, Hreflang (for multilingual websites).
Structured data Schema Markup for LocalBusiness, Service, FAQ, Person – for Rich Snippets and AI Visibility.
Tools Screaming Frog, Google Search Console, PageSpeed Insights, Chrome DevTools.
Title Tags and Meta Descriptions: Presence, length, keyword integration, uniqueness.
H-Tag Structure: Logical hierarchy (H1 → H2 → H3), no duplicate H1s, keyword relevance.
Keyword Coverage Do your pages cover the search terms your customers use?
Content Quality: Thin Content, Duplicate Content, E-E-A-T Signals, AI Extractability.
Tools Semrush, Google Search Console, Screaming Frog.
Link profile: Number, quality, and relevance of incoming links. Identify toxic links.
Anchor text distribution: Natural profile or over-optimized?
NAP consistency Name, address, phone number across all directories.
Competitor Comparison Who has more and better links – and where are they from?
Tools Ahrefs, SE Ranking, Majestic.
SERP Analysis: Who ranks for your most important keywords? What content formats are working?
Keyword Gap Which keywords are competitors ranking for that you don't yet cover?
Content Gap What topics are missing from your website?
AI Visibility What do ChatGPT, Gemini, and Perplexity say about you and your competitors?
Result: Prioritized Opportunity Matrix with Estimated Impact.
Tools Semrush, Ahrefs, manual prompt tests.
Three examples of how a professional SEO audit made the difference between invisibility and a full calendar.
Audit Context: After a website relaunch, all organic traffic dropped.
Our technical audit uncovered the cause: Missing 301 redirects and accidentally set noindex tags on all important pages.
Correction time: 4 hours. Result: +140 % organic traffic within 3 months.
Audit Context: The website consisted of 12 pages, none of which had a properly set title tag. The audit identified 47 specific actions, prioritized by impact. The first 10 corrections resulted in an increase of 800 in % visibility and a #1 ranking for «Sanitär Zürich.».
Audit Context: Severe indexing errors prevented Google from correctly crawling the online shop. Our audit identified erroneous canonical tags and duplicate pages.
Result after correction: +60% revenue growth and the top AI recommendation on ChatGPT.
Our audit process is designed for clarity and actionability. You won't receive an 80-page PowerPoint that no one reads – instead, you'll get a clear roadmap.
We'll get an initial overview of your website, your industry, and your goals. You'll receive a preliminary assessment: Is a full audit worthwhile? And if so, what should the focus be? Free and non-binding. «as your SEO agency»
We analyze your website on over 100 checkpoints: technical, content, backlinks, competition. In parallel, we test your AI visibility in ChatGPT, Gemini, and Perplexity. Every error is documented, categorized, and prioritized by impact. «Training»
In a personal meeting (on-site in Zurich or via Zoom), we will present the results and the prioritized action plan. You ask questions, we give honest answers. The document is yours – regardless of whether you continue to work with us afterwards. «as your SEO agency»
You decide: Will you implement the measures internally? Do you need training for your team? Or should we, as your SEO agency, handle the implementation? All three paths are possible – without a gag clause. «Training»
Transparency is part of our audit approach – including for costs.
Local focus & niche markets with low to moderate competition.
Why this package? The perfect introduction to organic visibility. Ideal for building a solid foundation in your direct environment and growing steadily.
Growing radius & regions with noticeable competition.
Why this package? Higher frequency for noticeably faster growth. We increase the number of texts and backlinks to overtake regional competitors.
High-competition markets with fierce competition
Why this package? For environments with strong predatory competition. To rank here, we simply need more content and backlink power.
Highly competitive markets, multi-location focus & Switzerland-wide targets.
Why this package? If you want to dominate several regions or locations at the same time. We act as your external SEO department with maximum impact.
A professional SEO audit checks your website on over 100 points in four areas: technical infrastructure (crawling ability, loading speed, mobile optimization), content quality (title tags, meta descriptions, keyword coverage), backlink profile (link quality, NAP consistency), and competitive positioning (keyword gap, content gap). You will receive a prioritized action plan showing which corrections will have the greatest impact.
Free online tools like PageSpeed Insights or Lighthouse measure technical metrics, but they don't interpret them. A professional audit places the data in the context of your market, your competitors, and your business goals. The result is not a score, but a prioritized action guide.
The full audit typically takes 5 to 10 business days, depending on the size and complexity of the website. The free initial check takes about 30 minutes. The presentation of the results takes place during a 60-minute meeting.
You decide. The audit report and the action plan are yours. You can implement the measures internally, have your team trained, or commission us with the implementation. There is no automatic follow-up contract and no pressure.
For any company that wants to attract customers through its website. An audit is particularly useful before a website relaunch (to protect rankings), after a traffic drop (to find the cause), when switching SEO agencies (as a benchmark), or if the website is not generating inquiries despite investments.
Yes. In our Premium Audit, we systematically test what ChatGPT, Google Gemini, and Perplexity say about your company—and compare it with your competitors. From this, we derive concrete measures to improve your visibility in AI search systems.
Absolutely. Many clients come to us because they want to know if their current agency is doing a good job. We provide an independent, data-based analysis – honest and without any sales intention. If the previous agency is doing a good job, we'll say so too.
Our free initial check provides a preliminary assessment in 30 minutes. The complete SEO Audit Compact starts at CHF 2,500 (one-time) for websites with up to 50 pages. For larger or more complex websites, we offer the SEO Audit Premium starting at CHF 4,500, including backlink analysis, competitor comparison, and AI visibility check.
In 30 minutes, we'll show you where your website stands, what mistakes are costing you customers, and which measures will make the biggest difference. Free, no obligation, data-driven.
